SWEETS TO THE SWEET
I led the brand vision and direction of the project, working alongside a creative agency to shape the concept and bring the brand to life from the ground up. I also led the website content, and messaging.
Brand Identity
Helped shape the creative concept of the brand, defining the idea and direction that would guide how it looked, felt, and came to life.
Costumer Experience
Supported the design of the customer experience to ensure every touchpoint
(from interior design to menu design) felt cohesive and connected, from the space to the interactions with the brand.
Tone of voice
Led the website content and tone of voice to communicate the brand clearly and consistently.